Cynthia Sharp of The Sharper Lawyer explains that the idea of an “elevator” pitch is to make people curious about what you do in as little as 15 seconds, but in a way that doesn’t make their eyes glaze over. Tell them what’s in it for them. Don’t fill up the whole elevator ride so that there’s time to begin a short conversation. Pretend that you are talking to your ideal client.
The Lawyer’s Guide to No/Low Cost Marketing
In this webinette Cynthia Sharp explains how to use four types of marketing at little or no cost: content (speaking and writing), relationship building (networking), direct (eblasts, advertising, e-newsletters), and social media. You will be more effective if you have a business plan with clear and measurable monthly goals. Put a chart on the wall to make sure that you are keeping up with your goals.