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Marketing for the Expert’s Expert

January 10, 2017

Michele Fuller Progile Pic_smallIn the second of Michele Fuller’s webinettes on building referral networks, she focuses on marketing for practices by specialists who are seen in their communities as experts in their fields. Typically these attorneys get most of their referrals from other attorneys. To establish yourself as an expert, you need to develop your credentials by writing and speaking about the field of law and taking active, leadership roles in related professional associations. Then, write and speak some more.

 

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