4 Keys to Developing & Protecting Your Personal Professional Brand

Cynthia Sharp of the Sharper Lawyer explains that logos and colors are not brands. A brand is a promise about what the relationship with the client will be. It is based on the past experiences of other clients and colleagues. You can brand yourself by your work habits and standards of client service. It’s up to you to take control of your personal brand. What do people think of you now? Are there changes you need to make in your habits to improve your personal brand?